Want to learn how to manage your own tech company accounting like a pro?
We’ll show you how to crunch the numbers, and make your business leaner and your margins fatter. So you can take full control of your finances!
- Learn everything you need to know to handle VAT, essential accounting tasks, financial reports and ESR with total confidence
- Get unlimited expert support from us - we’ll answer all your questions
- Gain the skills to understand every aspect of your financial data and tax obligations with absolute clarity.
“With 20 years of experience in accounting and financial training, I’ve created a programme that empowers tech founders and business owners to manage their numbers like professionals.”
Self-Starter Academy - giving you the power of 20 years’ elite accounting experience
That’s why I created the DIY Accounting Learning Programme—a hands-on training designed specifically for new business owners.
This popular service empowers you to:
- Set clear financial goals and track your progress effectively.
- Understand your costs and optimise your margins to run a leaner, more profitable business.
- Gain confidence in managing your business finances with practical, real-world skills.
Everything you need to get started
I’m excited to guide you on this journey and help you take control of your business's financial future! To find out why our Self Starter Academy is our second most popular service, book a free call and we’ll tell you all about it and how you can benefit.
Self-Starter Academy our packages
ACCOUNTING Masterclass
What’s included?
- 7 sessions that cover accounting basics
- Unlimited support during the package duration via Email and Whatsapp
- 2 FREE 15 mins calls (or one 30 mins call) after the package is finished, to cover day-to-day bookkeeping troubleshooting
ULTIMATE Masterclass
What’s included?
- 7 sessions that cover accounting basics
- Unlimited support during the package duration via Email and Whatsapp
- 2 FREE 15 mins calls (or one 30 mins call) after the package is finished, to cover day-to-day bookkeeping troubleshooting
Masterclass Sessions
What you’ll master: The building-blocks of financial confidence
Accounting Nuts ‘n’ Bolts
Let’s decode the numbers! I’ll guide you through the essentials like assets, liabilities, revenue, expenses, cost of goods sold, and admin costs, so you can talk confidently with any accountant. Everything is explained in simple, practical terms, and you’ll leave with a personalised task to apply what you’ve learned directly to your business.
Choosing the Right Accounting Software
We’ll explore the best cloud-based accounting software options available for SMBs in the UAE, comparing their features and benefits. Together, we’ll pick the one that fits your business perfectly, set it up for you, and customise the chart of accounts to match your needs.
Bank Talk
A full dive into bank connections and reconciliations—what they are, why they matter, and how to do them right. We’ll also review bank fees to help you stay on top of costs. Plus, we’ll touch on payment gateways to give you a quick overview (with more details covered in our 10-week package).
Revenue
Let’s break down your revenue streams and figure out how to track them effectively in your accounting software. We’ll tailor everything to your business and take the first steps toward understanding Cost of Sale, setting you up for clear and accurate financial management.
Costs
In this session we’ll dig deeper into your costs, unpacking Cost of Sale and its link to Inventory, ensuring you understand the connection. We’ll also cover General and Administrative expenses so you have a full picture of your business’s spending.
Payroll
Everything you need to know about handling payroll! We’ll cover employee-related essentials like payroll liabilities, commission calculations, UAE end-of-service benefits, WPS requirements, and your responsibilities as an employer.
VAT
We’ll wrap things up with VAT. You’ll learn the basics of VAT, UAE registration requirements, and how to prepare and file your VAT return on the FTA website—taking the stress out of compliance.
Ultimate Masterclass Sessions
Extra specialised accounting skills +++
Payment Gateway
Explore popular payment gateways, learn how to reconcile payouts, fees, and sales, and ensure smooth management of your business’s payment processes with practical guidance.
Financial Reports
Discover how to prepare and interpret financial reports to gain valuable insights into your business’s performance. Plus, get ready-to-use templates to make reporting easier.
ESR & AML
Understand UAE Economic Substance Regulation (ESR) requirements and how to ensure compliance. We’ll also cover Anti-Money Laundering (AML) essentials to help protect your business.
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Free Consultation!
Ready to take the next step?
Book a discovery call with Lena to explore how our tax and accounting services can support your business. Let’s get started today!